Building a Corporate Membership Program
The Problem
The World Affairs Council of Northern California, part of the largest international affairs forum in the U.S. with over 2,500 events a year, desired to create greater brand awareness among the corporate sector, in addition to a larger source of corporate revenue.
The Solution
A comprehensive strategic plan was drafted and implemented that included:
- Targeted goals for corporate membership expansion and revenue over a five-year time frame
- Monthly seminars, briefings and Executive Roundtables to place senior executive face-to-face with world leaders and policy makers
The Results
- Corporate membership increased by 50% and included a number of the world’s top companies: Vodafone Group, Cisco Systems, Bank of America, Wells Fargo Bank, ChevronTexaco Corporation, Hewlett-Packard Company, and Bechtel Corporation
- Increased the scope of programming to include Executive Roundtables, corporate breakfasts, luncheons and private seminars/study groups
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